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While digital channels suffer from rising acquisition costs and adverse selection, pre-screened direct mail offers lenders predictable, risk-controlled portfolio growth. Learn how MaxDecisions combines multi-bureau credit data, proprietary response and risk modeling, and turnkey fulfillment to deliver response rates up to 4% and cut CAC.

A national credit bureau collaboration sampling millions of Americans reveals unexpected FICO and spending shifts through the pandemic.

Acquisition mail response rates fell to roughly 0.2% in spring 2020 -- here's how to target the audience segments still responding.

USPS delivery guarantees, full targeting control, and mail-scan visibility keep direct mail the top acquisition channel for lenders.

From Prosper and LendingClub's IPO to blockchain, a look at fintech's disruption of post-2008 banking.

A gradient-boosted subprime score built on current bureau attributes -- with built-in Adverse Action transparency.

Bidding wars have made digital ads prohibitively expensive -- direct mail lets lenders own their targeting instead of renting it.

An industry-first 4% direct mail response rate delivers a 20X performance increase for a subprime lending client.

MaxDecisions expands into a larger McKinney, Texas headquarters to support continued growth in data science and technology.