MaxDecisions: Pre-Screen Direct Mail for Maximum ROI in Financial Services

In the competitive world of financial services and banking, acquiring new customers is critical for growth. But with so many marketing channels available, it can be difficult to know which one will deliver the best results. That’s where MaxDecisions’ Pre-Screen Direct Mail service comes in.

What is Pre-Screen Direct Mail?

Pre-Screen Direct Mail is a targeted marketing campaign that uses credit data to identify potential customers who are likely to be interested in a specific financial product. This data allows MaxDecisions to create highly targeted mailing lists that reach the right people with the right offer at the right time.

Benefits of Pre-Screen Direct Mail

There are several benefits to using MaxDecisions’ Pre-Screen Direct Mail service for financial services and banks:

• High Quality Targets: By using credit data, MaxDecisions can identify potential customers who are more likely to be qualified for and interested in your products. This leads to higher response rates and lower acquisition costs.
• Increased Response Rates: Pre-Screen Direct Mail has been shown to be significantly more effective than other marketing channels, such as digital advertising. On average, Pre-Screen Direct Mail campaigns generate a 4% response rate, compared to just 0.2% for digital advertising.
• Improved Conversion Rates: Not only do Pre-Screen Direct Mail campaigns generate more leads, but those leads are also more likely to convert into customers. On average, Pre-Screen Direct Mail campaigns have a 10% to 15% conversion rate, compared to just 2% for digital leads.
• Reduced Risk: Because Pre-Screen Direct Mail targets pre-qualified individuals, there is a lower risk of fraud and delinquencies. This can lead to significant savings on underwriting costs.
• Increased Market Penetration: By using Pre-Screen Direct Mail, you can reach a wider audience of potential customers, including those who are not actively looking for financial products. This can help you to increase your market share and grow your business.

Case Studies

MaxDecisions has a proven track record of success in helping financial services and banks achieve their marketing goals. For example, MaxDecisions helped one client achieve a 4% response rate on a Pre-Screen Direct Mail campaign for a credit card offer. This resulted in a 50% increase in new card applications and a 20% increase in new card accounts.

Another client used MaxDecisions’ Pre-Screen Direct Mail service to identify potential customers for a new home loan product. The campaign resulted in a 3% response rate and a 15% conversion rate. This led to a 25% increase in new home loan applications and a 10% increase in new home loan originations.

Conclusion

MaxDecisions’ Pre-Screen Direct Mail service is a powerful tool that can help financial services and banks achieve their marketing goals. By targeting the right people with the right offer at the right time, you can increase your response rates, conversion rates, and market penetration, while reducing your risk and costs.

If you are looking to improve your marketing results in the financial services industry, contact MaxDecisions today to learn more about their Pre-Screen Direct Mail service.