Why direct mail marketing is so popular amongst lenders?

Direct mail marketing has been around for ages. The original free way to get your products and services in front of your audience without having to pay Google, Facebook and other online services an exorbitant amount of money with limited to no control on how their algorithm really works.

There is only a few inches of screen that all of the lenders are competing for and these digital platforms are jacking up prices even for the highest bidder.

Direct mail marketing doesn’t have any of these issues.

  1. USPS, our good ole’ postal service delivers mail 6 days a week to all households in the United States. It is constitutionally guaranteed service.
  2. Lenders are not competing for a small digital screen. Your customers are checking mail daily.
  3. You have full control of exactly who you want to market to and not let on by another platform.
  4. With the latest mail scan technology, you know exactly when your customers are getting their mail and prepare for your customer service center accordingly.

These are just some of the reasons why Direct Mail Marketing is still the most popular method of advertising for banks and financial services.

What sets you apart is the algorithm and campaign management that allows to target the right customers at the right time. Contact us at info@maxdecision.com

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