Press Release
MaxDecisions, Inc.™ Delivers 4% Response Rate In Direct Mail Campaign
McKinney, TX (Aug 17th, 2017) – For Immediate Release – MaxDecicisons™, is a leader in analytics and predictive modeling, today announced an industry first, unparalleled direct mail response result with 4% response rate with its newest subprime lending client.
“We are excited to announce our new partnership with a mid-size subprime lender to produce unparalleled results in direct mail marketing.” said Timothy Li, CEO of MaxDecisions. “We are constantly striving for analytical excellence in the areas of risk and response modeling for all online finance clients. Our unique approach to each of our clients is a complete and custom solution from letter design to list selection. Every one of our clients is now enjoying multiple generations of direct mail custom risk and response models .”
MaxDecisions, Inc. was able to turn around this important marketing channel for our clients and delivered 20X increase in performance. Our client is ecstatic to continue to support this marketing channel moving forward. Direct Mail has become an important strategic customer acquisition channel for our client. Below is an illustration of prior direct mail campaigns before MaxDecisions applied its analytical services and after with June 2017 campaign performance (blue line).
Since inception, MaxDecisions, Inc. has worked with over 20 online finance clients in the areas of direct mail solutions and credit risk modeling. MaxDecisions, Inc. core competencies include statistical modeling and high-end analytics. Our clients now ranged from subprime to near-prime lenders across the United States.MaxDecisions, Inc. recently moved into a new headquarters in McKinney, TX with state of the art onsite security and additional offices to increase our capabilities to serve our clients. We are on target to hire two additional data scientists in our new location.
MaxDecisions, Inc. recently moved into a new headquarters in McKinney, TX with state of the art onsite security and additional offices to increase our capabilities to serve our clients. We are on target to hire two additional data scientists in our new location.
About MaxDecisions, Inc.
MaxDecisions™ is a leader in analytics, predictive modeling, and scoring technology. Founded in 2016, the company has experience measured growth with the support of customers in the field of Retail Marketing, Lending, Insurance in addition to key distribution channels in the US and Internationally. MaxDecisions™ strives to be the most trusted analytical firm. Please visit us at www.maxdecision.com
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