MaxDecicisons is a leader in performance marketing, analytics and predictive modeling, today announces the establishment of providing digital marketing solutions to a new challenger bank.

MaxDecisions, Inc. will be providing prospect list fulfillment to mailing logistics as the named partner for the new challenger bank.

Challenger banks are often defined by offering retail banking services to either younger generation of consumers or through digital channels such as Mobile Apps only.

Often, challenger banks rely on advanced technology and data mining to capture consumer spending behaviour, customer loyalty, cross-sell sentiments to “challenge” the traditional banks whom heavily base their business models on brick and mortar and in-person relationships.

Challenger banks such as Chime, and mobile bank such as Moven have made major strides in the United States.

According to American Banker. 2019 and beyond will have new crops of mobile only banks, financial advisory, savings apps and payment apps banding together to offer faster and more convenient services to the masses.

We are extremely excited to work with a new batch of banking enthusiast to capture the next 70 million plus consumers in the United States with our state of the art offline marketing and direct mail production capabilities, custom analytics and friendly customer service.

We look forward to serve the greater FinTech community in 2023 and beyond