MaxDecisions Delivers 4% Response Rate In Direct Mail Campaign

MaxDecicisons is a leader in analytics and predictive modeling, today announced an industry first, unparalleled direct mail response result with 4% response rate with its newest subprime lending client.

“We are excited to announce our new partnership with a mid-size subprime lender to produce unparalleled results in direct mail marketing.” said Timothy Li, Founder of MaxDecisions. “We are constantly striving for analytical excellence in the areas of risk and response modeling for all online finance clients. Our unique approach to each of our clients is a complete and custom solution from letter design to list selection. Every one of our clients is now enjoying multiple generations of direct mail custom risk and response models .”

MaxDecisions was able to turn around this important marketing channel for our clients and delivered 20X increase in performance. Our client is ecstatic to continue to support this marketing channel moving forward. Direct Mail has become an important strategic customer acquisition channel for our client. Below is an illustration of prior direct mail campaigns before MaxDecisions applied its analytical services and after with June 2017 campaign performance.

Since inception, MaxDecisions has worked with over 20 online finance clients in the areas of direct mail solutions and credit risk modeling. MaxDecisions, Inc. core competencies include statistical modeling and high-end analytics. Our clients now ranged from subprime to near-prime lenders across the United States.

MaxDecisions recently moved into a new headquarters in Richardson, TX with state of the art onsite security and additional offices to increase our capabilities to serve our clients. We are on target to hire two additional data scientists in our new location.

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